Now in its third decade, DUO is a widely recognised brand in Japan's fishing industry, a country largely seen as the pinnacle of lure manufacturing. DUO's chief designer and current CEO, Mr. Masahiro Adachi is well-known for keeping true to the height of basic performance and also has a world reputation for producing magnificent lures in which simple beauty is combined with outstanding performance. By the year 2016, DUO's range of products included over 300 models and the number of lures sold reached over 20 million units. In addition, since 1999 the company has also been active in the field of OEM, supplying products to some of the top brands in Japan, as well as enjoying its own success.