The Freeze Dried Bait Company uses the finest fresh bait, sourced from premium sustainability focused suppliers. The idea for the range began with Brent Crossan, MD of Back Country Foods, and Andrew Jenour, Territory Manager for Sea to Summit in Australia, both keen fishermen. They have since turned the concept into a range of convenient easy-to-use real baits. Freeze drying ensures that the bait has a huge amount of flavour. Concentrated scent is slowly released into the water like a burley trail attracting fish. The bait is conveniently packed into zip-lock bags and flushed with nitrogen for longevity. All you need to do is take out and rehydrate what you need, then seal the pack with the remaining bait for next time.