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Incept

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New Zealand owned and operated, INCEPT was founded 26 years ago by John, Alastair and Philip Booth. The company officially started when they built their first inflatable stowaway yacht tenders and sports boats. John had been developing raft designs throughout the 1980s and the commercial success of INCEPT was assured in 1990 when they came out with the first W46S Whitewater Raft, which in 2 years became the default standard commercial raft on New Zealand rivers when rafting was in its prime.

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